The Loft Entertainment
The Ultimate Matchmaker between brands and celebrities

Brand Acceleration



We teamed up EJ Johnson from “Rich Kids of Beverly Hills” with all natural vegan Chrome Girl Nails to launch his own color of Chrome Girl nail polish called Jaded! 100% of the proceeds went to The Lesbian, Gay, Bisexual & Transgender Community Center.  Not only did we inked the deal between the celeb and brand but we…

  • Helped coordinate the development of the product and packaging.
  • Helped market the product within social media.
  • Produced a launch party for the collection that appeared on 2 episodes of E! Entertainment Television’s hit show Rich Kids of Beverly Hills.