By over 50 Celebs
Kristi Kaylor President of the Loft Entertainment developed and ran 2 LOVE, a lifestyle brand featuring over 50 celebrity designed tees benefiting worldwide causes. The product was sold at Saks Fifth Avenue, Nordstrom Bloomingdales and Macys and hundreds of specialty stores.
Kristi operated the company, including overseeing all celebrity deals, licensing deals (Universal Studio, Warner Brothers, Disney) marketing partnerships, production, operations, sales team/showrooms, distribution and public relations. Kristi signed deals with over 50 celebrity designers, including Jessica Alba, Miley Cyrus, Vanessa Hudgens, Victoria Justice, Brittany Murphy, Paris Hilton, Molly Simms, Anna Sophia Robb, Zooey Deschanel, Kelly Osbourne, and Mischa Barton.
The Loft Entertainment produced such marketing events as "Win a Trip to the Set of Will & Grace" with retail partner Macy*s, "Win tickets to Movie Premier with Jessica Alba" with retail partner Saks Fifth Avenue and an in-store event at Macy*s where customers could design their own 2 LOVE tee.