The Loft Entertainment
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Sevin Nyne

BY LINDSAY LOHAN

 

Sevin Nyne is a self-tanning product development by Kristi Kaylor (of The Loft Entertainment), Lorit Simon (Lindsay’s tanner) and Lindsay Lohan.

The Loft Entertainment/Kristi Kaylor helped conceptualize, develop and market Sevin Nyne with Lindsay Lohan, the product was developed for Sephora and QVC.  We produced the red carpet in-store event at Sephora and helped generate major media coverage including The Today Show, Ellen, E!,  hundreds of magazines, newspapers and blogs.

 

IN THE PRESS