The Loft Entertainment/Kristi Kaylor partnered with Lindsay Lohan to create and run 6126 a lifestyle brand named after the birthday of icon Marilyn Monroe. The product was sold in the better contemporary market segment in top stores as Barney’s, Neiman Marcus, Bloomingdales, Nordstrom, Henri Bendel, Saks Fifth Avenue and over 1000 of the best specialty stores in the world.
Kristi Kaylor (President of The Loft Entertainment) oversaw all operations, employees, design, marketing, sales, international distributors, production, distribution, e-commerce and license partners for the company. The lifestyle brand later expanded into ready to wear, shoes and handbags. Kaylor produced successful red carpet in-store events for the brand at Henri Bendels NY, Nordstrom, Revolve Clothing and star-studded marketing events in Las Vegas, NYC and Paris. Together Lindsay and Kristi created a household brand name with global media recognition; over 10,000 media placements in magazine, television, radio, online blogs, newspapers and trade publications.
In the press
For more materials please check out the 6126 brand book.