Turning celebs into entrepreneurs
Kristi Kaylor President of The Loft Entertainment founded Damez Media LLC., which ran and distributed a catazine (magazine/catalog) providing an outlet and forum for teen girls and celebrities to speak out on issues they care about and a direct mail shopping component. The catizine debut to 500,000 teen girls, received major media attention and positive reviews.
We inked a deal with Kristin Davis of Sex and the City for Damez premier issue cover as well as interviews with many stars, including Drew Barrymore, on the inside pages. Damaz had deals with such brands as Dickies, Junk Food and Smashbox Cosmetics on favorable terms.